- Aer Lingus has a new logo and refreshed identity that rethinks its familiar shamrock. The heart shape naturally found in the shamrock leaves is accentuated to suggest warmth and hospitality. Other updates include a nod to Irish heritage with a Celtic “g” as well as brightened brand palette of teal and light green. The complete identity makeover will be rolled over 2019.
- Boom is attempting to bring back supersonic passenger travel. Its jet design is incredibly striking in appearance, and its old identity could simply not keep pace. Manual has created a new look for the company, one that builds on the elegance of the motion of a bird’s wings in flight.
From the Manual website: “Boom enlisted Manual to advance and elevate their brand identity, tell the story of their first test aircraft the XB-1, and refine the narrative and vision for what will ultimately be their 55-seat commercial passenger jet. We worked closely with the Boom team to name and strategically position their future commercial airliner, Overture, as a benchmark in supersonic business travel with the potential to radically change the way people experience long distance travel…. The overarching brand personality is one of technical precision, bold simplicity, and elegance.”