How to Brand Futures

Adaptive logos

According to its website, FranklinTill “is a futures agency working with global brands and organizations to explore and implement design, material, and color innovation.” Unfortunately, the firm’s original identity and logo did not share the depth or breadth of these offerings.

Adaptive logos

The design firm Commission has built a new identity for FranklinTill, using a block-style reminiscent of the old logo but instead turning it into a color swatch so familiar to FranklinTill and its customers. With the new design, endless color combinations are possible, as are tactile change-outs through various paper and material choices.

Adaptive logos

Adaptive logos

Adaptive logos

Read more details here.

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