HOW Design Live Recap!

This year’s HOW Design Live conference returned to Beantown for thousands of the world’s best and brightest creatives to unite. LogoLounge founder, Bill Gardner, was thrilled to be along once again for the ride.

1000+ designers and logo lovers attended Bill’s session, where he revealed the highly anticipated 2018 Logo Trend Report.

From left to right: Barbara Klus, Bill Gardner, and Amy Conover.
Bill Gardner shares a moment with fellow kenote speaker, Sabine Lenz
Gardner and Brian Wiens of Gardner Design grab a bite with the amazing talent and host of The Marketing Mentor podcast, Ilise Benun.

The rest of the conference was filled with the joy of encountering familiar faces while also making lots of new friends.

Doing a bit of magic at his dinner table.
The picture that shocked them all: a picture taken before the mini magic show had begun, which showed the card picked at dinner!

If you know Bill Gardner, you know that magic follows him everywhere he goes. Throughout the conference, he surprised other Howies with a little bit of his trademark razzle dazzle.

(To view the full trick, click here).

HOW attendees wearing LogoLounge stickers.
Bill Gardner with friend and colleague Kristin Ellison, who is the Content Manager for LinkedIn Learning, formally known as So excited to see the new course that these two created together, coming out soon!

Unfortunately, all good things must come to an end. At this year’s closing night party, the dance floor was that much more colorful as LogoLounge jackets abounded.

Gardner poses with HOW friends, all wearing the famous LogoLounge jackets.

Throughout the night, attendees were spotted wearing these wacky LogoLounge sport-coats and other Lounge swag.

Remnants of the final night revelers gather for one last snapshot.

Another year, another amazing HOW Design Live conference! We so enjoyed seeing our incredible LogoLounge members, Book 10 winners and logo friends and LogoLounge fam! We can’t wait to see what next year has in store.

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