Hong Kong

News & Press
Hong Kong Positions Itself as "Asia's World City"

May 10, 2001 ? Hong Kong SAR, China ? The government of Hong Kong SAR today launched its new brand strategy and identity at the FORTUNE Global Forum. Hong Kong's Chief Executive, Mr. Tung Chee Hwa, unveiled the dragon identity that was created by Landor Associates. The visual identity is one component of a broader campaign to promote Hong Kong that includes public relations activities led by Burson-Marsteller, which developed the brand positioning and tag line "Asia's World City", and research conducted by Wirthlin Worldwide.

To communicate the vision of the new Hong Kong brand, Landor developed a strategy and a look and feel for the SAR brand Web site that includes a brand overview, details on the visual identity system and brand platform, press releases, videos, Webcasts and more.

Click here to visit and find out more about the new Hong Kong brand.

About Landor

Landor Associates is one of the world?s leading branding and design consultancies. Founded in 1941, Landor pioneered many of the research, design and brand consulting methodologies that are now standard in the global branding industry. We take a holistic approach to brand creation and management using strategic insight, research, design, naming and packaging, as well as environmental and digital branding to help companies build Breakaway Brands? and communicate with their audiences more effectively.

Landor has a global network of 20 offices and an unrivaled client portfolio that includes such names as FedEx, Morgan Stanley, NYSE, Microsoft, BP, Delta Air Lines, The Olympic Games, Alamo, Cathay Pacific, Procter & Gamble, Frito-Lay, France Telecom, VARIG and Coors.

Landor is part of Young & Rubicam Inc., which has 340 offices in 73 countries worldwide. Young & Rubicam is a member of the WPP Group plc, one of the largest advertising and marketing services groups in the world.

For more information about Landor, please call 1 (888) 2LANDOR or visit www.landor.com.

For more information, contact:

Kira Storch
Cohn & Wolfe
Tel: 415 477 4546

Britt E. Dionne
Landor Associates
Manager, Communications
Telephone: (415) 365 -869

Kira Storch
Cohn & Wolfe
Account Executive
Telephone: (415) 477-4546

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