History As Today’s Story

Promo

The television channel History has a new visual identity that challenges perceptions that history is yesterday’s news and not all that relevant to today’s citizens.

Poster

Tight Shots

Examples

Created by the London design firm DixonBaxi, the new approach is built on the concept, “Humanity’s Infinite Storybook.” In fact, the rebrand is reminiscent of the cover of an adventure novel or a suspense movie poster. It makes use of powerful type and tightly cropped imagery, providing a quick, exciting preview for the viewer. The color red is also prevalent, together with a light gray and a dark gray. The History logo itself remains unchanged.

Billboard

Billboard 2

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