Hill + Knowlton has dropped “Strategies” from the end of its name and has a new brand identity. The public relations consulting company has been in business since 1927. There’s no word on who created the new branding, but as part of the international conglomerate WPP, H+K likely had plenty of advice, including from inside its own walls.
The full name lock-up has a modified ampersand at its center, and much of the new visual identity is built around this mark’s crosspiece. The literal cross creates four quadrants/shapes that can be used as individual frames, as transparent windows, and as graphic shapes. The cross also forms the center of the new logo, a bold HK mark with an embedded plus sign.
The new design subtly mimics the company’s checkerboard-like identity. From a company press release (of course) about the new branding: “The new visual identity telegraphs boldness, modernity and stature, paying homage to the company’s heritage while looking confidently towards its next era.”