High Flyers

Wunderman Thompson

WPP’s merger of J. Walter Thompson and Wunderman means joining the forces of about 20,000 employees in 200 locations. Landor created the conglomeration’s new identity using the plus sign as the system’s “inspiration mark.”

The plus sign is meant to signal the join between Wunderman’s data expertise and JWT’s creative prowess.

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• Political designs

Words are winning over images in designs for 2020 campaign logos. Typically, only the candidate’s name is front and center, occasionally accompanied by a slogan or minimal graphics.

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