Hand-Drawn Type Makes Its Way to McDonalds

Sketches





DDB Chicago hired advertising alum Jeff Rogers to create hand-drawn imagery for the new McDonalds Spicy Chicken McBites campaign, in print, online, and on TV. For the TV spot, he painted the final mural based on his doodle-driven typography while being filmed using time-lapse photography.

imprint.printmag.com

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