Good Reads

• Learn the real story behind the winsome Gerber baby, a tale that includes Humphrey Bogart, an artists’ colony, a lawsuit, and a near-lifetime of purposeful anonymity.


• Successful brands don’t just exist. They must be felt to be appreciated. In this Landor essay, consider how crucial customer emotions and feelings are to a living brand.


From the essay: “[An] alignment between the brand’s belief system and the emotional response it wants to invoke creates a set of sensory guides to ensure everything from the products to the store experience are all working hard to reinforce the brand idea.”


• Building your summer reading list? Check out these design-focused books, suggested by Saffron Brand Consultants.

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