Good Reads

• Learn the real story behind the winsome Gerber baby, a tale that includes Humphrey Bogart, an artists’ colony, a lawsuit, and a near-lifetime of purposeful anonymity.

 

https://www.nytimes.com/2022/06/04/business/ann-turner-cook-gerber-baby-dead.html

 

• Successful brands don’t just exist. They must be felt to be appreciated. In this Landor essay, consider how crucial customer emotions and feelings are to a living brand.

 

From the essay: “[An] alignment between the brand’s belief system and the emotional response it wants to invoke creates a set of sensory guides to ensure everything from the products to the store experience are all working hard to reinforce the brand idea.”

 


• Building your summer reading list? Check out these design-focused books, suggested by Saffron Brand Consultants.

 

https://saffron-consultants.com/thinking/saffron-bookshelf-summer-edition-2

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?