Further Study

Designer/artist collaborations have recently proven to be a win-win business proposition for both parties. They create social media buzz, and they increase exposure for both studios. For established brands, they also create freshness. This article shares six successful case studies. (Visual from Forbes magazine.)




The recent trend toward minimalist logos presents issues for trademark law. Using fashion brands as cases in point, this article examines how the law addresses brand homogeneity and the possible consequences for trademark owners. (Visual from the International Law Office.)



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