From Ordinary to Ownable

The Citadel has rebranded its athletics program identity through the combined efforts of in-house creative director Stanton Adams; Joe Bosack & Company; and the input of hundreds of the military school’s alumni, students, and staff.

 

Goals for the new system included:

• The school should always be referred to as “The Citadel,” not just “Citadel”;

• “Infantry blue” should be the most prominent color;

• The new brand should stress the military and the Corps of Cadets; and

• The bulldog should look fierce and strong, but not cartoonish.

Also important was creating a distinctive C logo that stood out from other nearby colleges that also used similar block C marks. It was also crucial to design a bulldog that was truly unique: unfortunately, that animal is the third most common college mascot in the United States. 

 

The new designs accomplish all of these goals. The curves in the block C mimic the Spanish Moorish architecture seen all over campus, and the star at its middle references patriotism, the military, and academic excellence.

Instead of a spiked color, the new bulldog mascot has the same collar as the school’s iconic full-dress uniform. It’s a small touch, but one that connects very well with students and alumni

https://www.postandcourier.com/sports/citadel/a-new-bulldog-in-town-the-citadel-reveals-new-logo-branding-for-athletics/article_4b801af0-c7b5-11eb-83b0-8be676156af2.html

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?