From Generic to Branded

Design Bridge updated KY Jelly’s visual brand identity earlier this year (see LogoLounge News’ entry on the project on March 18, 2020). Now, in UK markets, it has changed its name to Kynect in order to further its growth from being considered a generic commodity product to a truly distinct brand. The KY brand dates back to 1904. 


The company’s marketing will now focus on “Kynection,” a word that they use to define the benefit of the product in a less forwardly sexual way. Kynection is defined as the positive physical and emotional effects of a relationship.

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