Football Museum's New Identity

Manchester’s National Football Museum has rebranded, and its new logo contains a lot of information. The shape of a goal and a football are evident, and the overall shape of the design reflects the shape of the museum’s slanted roof.

Played out in the identity, the ball shape is used to represent fans coming together. It is used as photo frames, in dotted lines to represent the rapid pass of a soccer ball, and is even animated and bounced around just like an actual ball.

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