As a leading São Paulo corporate travel agency, Traveland had worked with top business clients for years, helping clients not only move from place to place, but to improve relationships and growth through inspiring experiences.
But the name “Traveland” was ineffective, the São Paulo team at FutureBrand believed. Traveling was only a means to achieve an end, and that end was change. So the design team recommended a new name—Verte—Portuguese for “change” —which conveyed the real benefit of the travel agency’s work.
The new wordmark visually expresses both movement and change, as the bold, color-shifting nature of the identity palette.
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