Some projects are challenging—and then there’s loyalkaspar’s role as brand partner for NBC streaming service Peacock. When the New York City-based design firm began work to create this new global brand, the service didn’t yet have an official name. The finished portfolio would ultimately include a logo, wordmark, bespoke typography, and brand architecture, all of which had to be approved by lawyers and upper management. Plus, the project was on a very tight schedule—only five months until launch.
“Overall, we designed hundreds of logos,” recalls Beat Kaspar Baudenbacher, co-founder and chief creative officer of loyalkaspar.
Order LogoLounge Book 13 here, to learn more about this fast-paced project.