Farmers Insurance today announced the launch of its new corporate logo, designed by brand strategy firm Lippincott. The new logo was designed to freshen up the identity of the 85-year-old company, and make sure it pops on television, the Web, mobile devices, and other media. This is the first redesign of the brand mark since 1958.
How do you feel about this new insurance logo? Innovative? Creative? Alright? Good Design?