The logo making the most news this week is J.C. Penney's reinvention of its red square, with some significant changes. The new design brings the logo closer to the American flag in color and layout, in which the square speaks loudly to represent the company's new pricing strategy, "Fair and Square." J.C. Penney worked with Mother and Peterson Milla Hooks on its relaunch, and revealed plans for an overhaul of store layout, along with a complete transformation of its pricing strategy.

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