Everybody for New Identity

Eveready India has a new logo that draws inspiration from the infinity loop, symbolizing an endless source of power and energy. Eveready is famous for batteries, but it also manufactures flashlights, lamps, and other consumer lighting products.


The asymmetrical loop suggests movement from uncertainty to empowerment, the growth of battery and lighting power, and the gathering momentum of the company itself. When animated, the logo stands for the brand’s vision of “limitless progress and infinite power.”


The new design keeps the familiar Cat-o-9 mark. The black cat, which represents nine lives and/or long life, has been used by Eveready as a trademark since the 1930s.




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