- Andrew Lloyd Webber's theater group—now called LW Theatres— includes such landmarks as The London Palladium and Theatre Royal Drury Lane. LW now has a new umbrella brand as well as sub-brands unique to each of the group's six theater locations.
- The name LW Theatres replaces the group's previous name, Really Useful Theatre. LW remains part of the parent organization, The Really Useful Group, which also includes film, records, and magazine divisions.
The LW brand is built on a spotlight-and-stage theme, represented visually by a circle and rectangle that easily accommodate the visuals and titles of any show. Each sub-brand is typographically unique and is inspired by the architectural style of that particular theater. The monogram is held by the spotlight's circle shape.
- Comic Relief and Red Nose Day have the same aim: to raise funds to fight poverty worldwide. But there as been confusion about how the charity and the event relate, resulting in dramatic losses in donations.
Whistlejacket has created two separate identities that relate the two entities yet explain that they are separate. Red Nose Day now uses the red nose visual that was previously used in both logos. But the red circle is now the logo's shape, not a separate illustration. Comic Relief uses the same typestyle and centered design, but its logo is housed in a square. The two simple shapes relate well with each other and can be reproduced in many bright, fun colors, not just red.
Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!