DesignStudio Travel Rebrands

• Rail providers Eurostar and Thalys have combined into a single brand to bring high-speed rail travel across five countries: the United Kingdom, France, Belgium, the Netherlands, and Germany. DesignStudio created a new identity for the new partnership under the Eurostar name. The most intriguing and flexible component of the new identity is a star-flare or spark symbol that spins on its y-axis.

• DesignStudio also rebranded Scott’s Cheap Flights as Going. The new design is based on a globe shape—a natural choice for a travel company. Animated, the globe represents world travel. As a two-dimensional static shape, the half globe forms an arching bridge that links destinations.


In the new wordmark, a looping arrow on the G refers to the company’s reverse booking approach. The arrow also symbolizes exploration and unexpected journeys.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?