ScriptDrop is a rapidly growing prescription delivery system provider that connects pharmacies, health care providers, and couriers to ensure that patients get their medications safely and efficiently. The company worked with ZocoDesign (Ohio) to build a new identity system that could grow with it and better match its now nationwide status.
ScriptDrop competitors were using more predictable, clinical identities, so Zoco went in a new direction, one that matched the personality of its client, employing warmer colors, playfulness, and storytelling animations. In addition, the design team brought in stories told by employees and clients, and shared those on the client’s social media platforms and website. The effect is that of a friendly and user-friendly service.