Credit Karma Rebrands - Sort Of

Siegel+Gale has created a new brand strategy for personal finance company Credit Karma. From vague information provided on the Siegel+Gale website, these are the main components of the design: “

The new logo... pairs a friendly[,] professional wordmark with a bright, optimistic color palette built around fresh and clean Karma Green.

The upward movement of the K’s arm hints at what Credit Karma strives for—helping users improve their financial health and ultimately build their financial future.

The typographic layout easily translates into a friendly shorthand, allowing for flexibility in the design system.”

Perhaps the design will play out with more energy over time, but what has been released so far is curiously bland and anonymous, certainly not aspirational or suggesting that Credit Karma works to help clients achieve their dreams.

Read more behind the rebrand here.