Landor has created a new identity and logo for the Comfort Hotel brand. The redesign uses Comfort’s existing brand colors, which are also the colors of parent company, and it unites the Comfort Inn, Comfort Inn & Suite, and Comfort Suite brands.
Prior to the revamp, 600 properties that were not up to brand standards or to updating were released. Another part of the rebranding initiative will be to promote Comfort as the largest 100 percent smoke-free hotel brand in North America. Updates should be completed by 2020.
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