Changing Perspectives


• Manual Creative has devised a new identity for The Eames Institute (of Infinite Curiosity) that captures Ray and Charles Eames’ iconic sense of design and play. The e-shaped logo experiments with shape and function: on a practical level, it references the Eames name, but when animated, it can actually shift its gaze to observe and discover.


• Since 1924, North London shelter Woodgreen has been a strong advocate for animals who need immediate care or a new home. Rather than reiterate the obvious benefits pets offer people, Pentagram’s Marina Willer and her team created a new identity for Woodgreen  that is for “pets and their people.”  Pets are at the center of this plan—at the center of the logo, at eye-level in photograms, and even in messaging, which is often directed to the animal.

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