• Manual Creative has devised a new identity for The Eames Institute (of Infinite Curiosity) that captures Ray and Charles Eames’ iconic sense of design and play. The e-shaped logo experiments with shape and function: on a practical level, it references the Eames name, but when animated, it can actually shift its gaze to observe and discover.
https://www.itsnicethat.com/news/manual-creative-eames-institute-graphic-design-070422
• Since 1924, North London shelter Woodgreen has been a strong advocate for animals who need immediate care or a new home. Rather than reiterate the obvious benefits pets offer people, Pentagram’s Marina Willer and her team created a new identity for Woodgreen that is for “pets and their people.” Pets are at the center of this plan—at the center of the logo, at eye-level in photograms, and even in messaging, which is often directed to the animal.