Chameleon Branding

Adaptive logos

The humble Apple Music favicon has been transformed into a practical tool with scads of uses and interpretations. In some applications, where select artists and genres are highlighted, clicking on the double note will take the viewer to more information about that person or subject. It’s a simple navigation instrument that conveys the Apple and the artist’s brand simultaneously.

Adaptive logos

Check out an Apple ad that features 40-some variations of the new brand’s use at

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