Last rebranded in 2012 by Interbrand, Cancer Research UK now has a brand refresh completed by Design Bridge and Partners. It’s built on a new strapline, “Together we are beating cancer,” which suggests collaboration and progress. The previous strapline, “Together we beat cancer,” suggested that there was only one cancer and one cure.
In the new logo, gray has been eliminated and circles in the logo no longer overlap. Now the circles can be like confetti-like pops of color and energy, celebrating victories as well as individual stories. The circles can also be used as frames for text or photos; when animated and used larger, they are strong, bold tools that reflect modern treatments.