Cancer Research UK, the largest charity supporting cancer research in the world, has been given a completely new brand identity and positioning in the hopes of increasing fundraising. Interbrand redesigned the brand originally created by Enterprise IG in 2002. The first logo was mistakenly viewed as a wayfinding arrow at events and had other practical issues. The new "C" mark is made up of different-sized dots that can accumulate when animated as well as be replaced by various icons to enhance messaging.