Burberry’s New Course

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As reported nearly everywhere, the fashion brand Burberry has a new identity, created in four short weeks by Peter Saville. It is a dramatic shift away from the knight-astride-horse design that the company has used since 1901. (For an illustrated history of the brand, see here).

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The new brand identity includes an elegant monogram pattern that feels like it has been around a lot longer than four weeks, composed of a T and a B, for Thomas Burberry, the company’s founder. The pattern arrives just in time to capitalize on consumer nostalgia that is currently popularizing such patterns from the 1980s and 1990s.

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Read more details here.

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