As reported nearly everywhere, the fashion brand Burberry has a new identity, created in four short weeks by Peter Saville. It is a dramatic shift away from the knight-astride-horse design that the company has used since 1901. (For an illustrated history of the brand, see here).
The new brand identity includes an elegant monogram pattern that feels like it has been around a lot longer than four weeks, composed of a T and a B, for Thomas Burberry, the company’s founder. The pattern arrives just in time to capitalize on consumer nostalgia that is currently popularizing such patterns from the 1980s and 1990s.
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