Budweiser Bowtie

The King of Beers will don a bowtie in the next few weeks as its twelfth package design since 1936 hits the shelf. Although there is more red (quite a bit more), the beer's creed is still intact. It's the bowtie—an element that has been suggested on bottlenecks and vintageadbrowser.com in advertising in past designs—that gets the spotlight this time around. The bowtie is also well established as Budweiser's logo for non-label use.

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