Buddy-Buddy Branding

You may have noticed lately that many brands want to be your first-name-basis-bestie, including Alexa, Tom, Harry, Dave, and Erica. Brand-naming teams have decided to take this very chummy tack, but does it work? Lippincott’s senior executive for naming practice, Jake Hancock, examines the ongoing trend.

Harrys

Toms

Oscar

To read the article, simply click here.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?