Bringing a New Light to ID

Studio Frith has created a new visual identity for Bocci, a noted design leader in contemporary glass lighting design. The company uses an experimental, collaborative method to create sculptural lighting and large light installations.

Frith created a new ID that draws from the “free-flowing exchange of ideas and materials” and unveil the process behind its globular designs.

From the company website: “The new logo references the indeterminate, spherical forms Bocci produces, drawing on the abstraction that has long informed the studio’s work.”

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