Michael Wolff and NB Studio are working with Lady A to create a CBD brand that is targeted squarely at female consumers. Central to the brand statement are different colors of marbled backgrounds. The overall vibe is definitely less stoner and decidedly more sophisticated.
New Holland Brewing Company recently revealed a rebrand that re-emphasizes its Dutch heritage with a modernized windmill logo. In addition to connecting its many disparate beer products through coordinated, colorful packaging, the new identity has another effective tool: the windmill blades form an effective X the easily draws the eye in.