Paula Scher Creations

Scher Art

Learn more about how Pentagram’s Paula Scher creates identities for New York’s most New York entities here.



Tartans have been used as family identity for centuries. Turns out they’re pretty handy for corporate identities as well. To see how tartans have been used, see here.

Oregon State University

Old vs. New Logo

Meaning of Crest

Oregon State University’s new crest-like logo has a lot packed into it, including representation of the school’s three campuses, the state animal and school mascot, the geography of the state, and even a nod to the state’s flag. The new identity is paired with a new motto, “Out There.” Read more here.