Brand Union has created an identity for a new low-cost airline called Level. In keeping with the brand’s no-frills nature, the visual identity is clean and minimal. Level joins the International Airline Group family, which also includes British Airways, Iberia, Aer Lingus, and Vueling. Read more here.
3 Sheeps Brewing
3 Sheeps Brewing has a newly refined identity with the help of Matt Tanaka Marketing, an office that specializes in working with brewers. The new brand offers much more consistency than the 3 Sheep’s original identity, and it has a supremely thoughtful, relaxed feel. Artful labeling gives the imbiber plenty to mull over. See more here.
New York City-based CityWide Ferry has been rebranded as NYC Ferry. The service’s new identity has a strong, stable, forward-moving sense, definitely an improvement over the CityWide logo, in which a seemingly capsize-able capital C floated precariously on turbulent water. Visit the website here.