Branding the Great Beyonds

• Can branding make death and the emotions that surround it easier on the people it leaves behind? Creative agency Lovers helped Poppy’s, a funeral company with a distinctively modern approach, to do just that.


From Lovers’ website: “Beyond a supportive emotional tone, the brand needed to give really clear, uncomplicated guidance at an informational level. Funeral companies have been criticized for a lack of clarity in their pricing structures, so Poppy’s wanted to offer a refreshing level of clarity.”


Through simple illustrations, a fresh but subdued palette, and an unmistakable sense of openness and respect, Poppy’s new visual branding communicates exactly what CEO Poppy Mardall is trying to express: how to help grieving people in the best ways possible.

• Bhutan’s borders have been closed for two years. In conjunction with its reopening to tourists, the tiny country has released a new national identity system that celebrates its diversity and history.


This Fast Company article explores the benefits and challenges of creating a national brand that may raise money and stature but that also, by necessity, flattens the rich, dense sensory depth of any place.  A single story can only tell so much.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is
Click to get more information and join the LogoLounge Community!

What do you think?