- Toys R Us has ceased to be, but Geoffrey’s Toy Boxes are now appearing as in-store pop-ups in select grocery stores. The branding is very reminiscent of the old Toys R Us identity, and the pop-ups will be in place through the holidays.
- True North has created a new identity for Lego Education, which develops educational solutions that include Lego products. The group’s previous logo leaned heavily on the existing logo, just adding the word “education.” Alone, it did not communicate the fun and creativity the product inspires.
With the addition of what is essentially a word brand, the new approach uses building block-like word frames that literally say much more about education and inspiration. http://www.transformmagazine.net/articles/2018/lego-education-regains-credibility-brick-by-brick/.