Being Understood

Some stats note that 1 in 5 people in the United States have learning or thinking differences like ADHD or dyslexia. For these people, “normal” ways of working, learning and just living can be difficult.

Understood, a non-profit U.S. organization, works to create a better support system for these people. To help communicate their mission, Wolff Olins created an identity system that includes motion, a bespoke typeface designed to be more legible, friendly illustrations, and even writing at a reading level that is best for all audiences. There’s also plenty of contrast and open space. The effect is calming, welcoming, and most important, inclusive.


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