A Trio of K-Based Identities

• &Walsh has created a new identity for Vienna-based private bank Kathrein Privatbank that highlights personalized service for clients.


The client’s new “K” logo uses the curve of the diagonal upward arm stroke of the letter K as a carrier for written information, such as the name of the bank or an employee’s name. But in other designs in the identity, the curve is also used as an upward sweeping path that symbolizes the anticipated direction of success for customers.




• Karma, an online shopping assistant app, has a new logo and identity. Information regarding the redesign is scant, but a press release said the new wordmark and logo were created to be “lifestyle chic with fine clean lines to represent the company’s techie side.”

The new Karma logo/icon is much more distinctive that the company’s previous logo, which was a simple circle. The treatment of the letter “K” is interesting. To speculate, it almost looks like a checkmark with a slide or delivery chute attached—entirely appropriate for a company that helps you shop for the exact item you want at the best price—check!—and gets it delivered.




• Design firm Free The Birds has created a new identity for Sri Lankan kitchen brand Karapincha that unites the two London locations of the restaurant and the brand’s packaging. The new design breaks the name into three segments, which makes the name easier to pronounce, recall, and recognize. The two circles in the design symbolize the twin sisters who founded the kitchens.


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