Arby's Gets a Shine

Arby's, which has been around for almost fifty years and so is one of the oldest fast-food chains in America, has unveiled a new logo designed to reflect its leaner new menu item: turkey sandwiches. The logo was created by Crispin Porter & Bogusky, and though it is the same emblem, the line has gotten shiny, and a bit 3D.

npr.org

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