A New Identity for Public Lands

The recently formed, Scottish-owned Tarras Valley Nature Reserve is the result of a massive transfer of privately owned lands back into community ownership. It includes 10,050 acres of geographically significant lands, and its rewilding has generated plenty of public pride and interest.


To help coordinate and identify all of the many efforts that are now in motion on the Reserve, a new brand was needed. The new graphics could also be used in promote the public lands and educate the public about the new organization.


Studio Walden, a firm known for its work with environmental groups, was brought in to create the branding. The new logo represents the Tarras Valley at sunrise with the River Tarras flowing through its middle. The abstracted landforms represent moorlands, peaks, and other landmarks in the Reserve.



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