According to its website, Systematic Justice “is a new NGO that partners with organizations working on racial, social, and economic justice to bring about change through strategic litigation.” The group’s efforts are meant to bring better justice to marginalized people.
Unfound Studio created Systematic Justice’s new identity, which creates distinct aspects and inspirations:
• The main typeface was inspired by a face used by a sanitation workers’ strike in Memphis in 1968;
• Din Neuzeit Grotesk Pro, a face used in protest posters in the early 1900s, was chosen to be Systemic Justice’s secondary typeface. Like the primary typeface, it was chosen for its tall, forceful presence.
• A comma was chosen for the client’s main icon. It was singled out for what it does in a sentence—that is, joining new thoughts and concepts. The designers explain that it represents “bringing options to the table.”