American Cancer Society Updates Message

Working with Havas New York over the past year, the American Cancer Society has modernized its brand with a full refresh that includes a new logo, typeface, colors, and tagline. The goal is to move away from simply stating what the society does: instead, the new branding shares stories that illustrate the impact it makes.

 A new integrated creative campaign, “Meant to Be Together,” ties all of the pieces together. A modern and relevant brand is incredibly important to the ACS mission: to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, find, treat, and survive cancer.

 

https://www.yahoo.com/now/american-cancer-society-partners-havas-130000989.html

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?