American Cancer Society Updates Message

Working with Havas New York over the past year, the American Cancer Society has modernized its brand with a full refresh that includes a new logo, typeface, colors, and tagline. The goal is to move away from simply stating what the society does: instead, the new branding shares stories that illustrate the impact it makes.

 A new integrated creative campaign, “Meant to Be Together,” ties all of the pieces together. A modern and relevant brand is incredibly important to the ACS mission: to improve the lives of people with cancer and their families through advocacy, research, and patient support, to ensure everyone has an opportunity to prevent, find, treat, and survive cancer.

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