Denomination’s bottle and labeling design for Tread Softly gins was driven by several factors. First, the design agency wanted to create a more feminine presence on the shelf given the fact that, in studies, more women than men say they prefer spirits. The second concern was environmentally based. Most brands use foils or other non-recyclable labeling, rendering their glass bottles non-recyclable as well.
Tread Softly’s gorgeous new graphics include a simple label printed on natural paper stock. But the lush design on the back of the bottle is screen-printed. The flora and fauna show through the glass bottle, emphasizing the product’s botanical notes.