Aiming for the Stars

Design agency House of Van Schneider recently had an opportunity its staff could never have imagined: to design a logo for NASA’s Mars Rover, which launched on July 30, 2020. The Perseverance, carrying HOVS’s work, is scheduled to land on Mars in February 2021.

The symbol, which had to work in applications as enormous as the side of a rocket and as small as a keycard, is built from three elements: a red circle represents the red planet, the block-built white shape represents the Rover itself, and the star represents planet Earth, which will look like a star from Mars.


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