A Hybrid Brand

Business coaching network Fox Meet Owl has bucked trite expectations of its services in a new identity by Supple Studio. In its main logo, as well as in several smart variations, the image of a fox and of an owl are seamlessly combined.

From a Creative Review article: “[The fox offers a] wily, cunning, energetic aspect while the owl brings a wiser, 360 degree perspective. ‘I always think of the owl’s ability to turn its head all the way around,’ Supple founder Jamie Ellul adds. The two creatures also represent two different spheres, according to the designer; the fox hunting on the ground, and the owl watching from above.”


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