A Distinctly Welsh Identity

Sain, a Welsh-language music record label, has a strong new identity created by designer Celt Iwan. The designer reimagined the client’s previous logo, created in 1975, plus commissioned a distinctive bespoke sans serif typeface, Sain Sans.

Iwan’s inspiration came from looking at and listening to the client’s extensive catalog of music.


“The logo from 1975 was a particular element that I was keen to resurrect as it's such a simple symbol, but one that is iconic in the Welsh language music industry,” he explains. “Its renewed purpose is to celebrate the label’s heritage but also serve as a dynamic asset that lives right through the brand."


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