A Democratic ID for Live Music

Camden (UK) live music and indie clubber home Koko has reopened after a $87.5 million restoration and with a new identity created by DixonBaxi. The design firm was brought in to unite all venue touchpoints involved with the 50,000-square-foot arts and music center, from its store and radio programming to live performance areas, live-streaming, and recording capabilities.


The identity system was built around the concept “countdown to live.” It features a K/O icon that, when animated, turns into a countdown clock meant to build anticipation and excitement. The bold but simple wordmark, icon, and lock-up express the spirit of live performance but do not get in the way of the identities of the artists who perform there.



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