A Self-Care, Sustainable Brand

For luxury skin care and sun protection brand Le Rub, design firm Leslie David Studio created a Mediterranean-inspired identity that is fronted by a fun, bold logo and saturated colors. The logo’s design replicates the motion of rubbing the product onto the skin.

From the Leslie David website: “This brand reintroduces sensoriality into sustainability, with elevated perfumes, well-researched formulas, natural ingredients, and smooth textures that melt into your skin, leaving no trace.... We completed the look with gradients and drawings, combined with inspiring photograph[s] made by the brand’s founder Raf Maes that will immediately transport you to your next vacation.”



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