Not sure what the recent upsurge in the use of very straightforward sans serif faces in identity designs means, if anything. But we offer it for your consideration herewith.
Vodafone, by Brand Union
https://thinkmarketingmagazine.com/vodafone-global-brand-identity/.
AutoTrader, by Studio Output
https://bit.ly/2xSQdSS.
Cover Girl, by Coty inhouse design team
https://bit.ly/2xOQSIx.
AdAge, by Original Champions of Design
https://bit.ly/2xGvdij.
International Chamber of Shipping, by Brand Union
https://bit.ly/2wmC5zC .