A Quick Read …

  • In a change that will be hard to swallow by some, Nabisco has done away with cages on its animal cracker boxes following encouragement from PETA. The reasoning behind the change, which at knee-jerk level feels kinda crunchy, actually is an apt modernization of the historic brand. Plus, Nabisco will definitely benefit from all of the media publicity the redesign brings to what is essentially a commodity product.

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